We believe that this could lead to a Pro Apps renaissance as pioneering as your amazing M1 Max MacBook Pros and the M1 Ultra Mac Studio. We hope you will start showing that Apple aims to make Final Cut Pro the best application for editing TV and movies. If Apple renewed its public commitment to the professional filmmaking industry and its visionary product, we believe an increasing number of editors would discover the joys of using Final Cut Pro. This is essential for big productions to accept Final Cut Pro as legitimate. We also hope to see Apple ensuring that improved Pro Apps support is widely available and that Final Cut Pro can also be bought through current industry suppliers.
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We need more experienced film and TV production crew members who also know how to use Final Cut Pro. We welcome your forthcoming brand-new FCP Certification exams. We’d love to see Apple publicly support and certify the suppliers of the third-party products and services we use to integrate Final Cut Pro into industry-standard workflows. We ask Apple to promote Final Cut Pro publicly and add the few remaining features that our industry has consistently stated are needed. But, unfortunately in professional film and TV, editors who use Final Cut Pro are a tiny minority. It is liberating, efficient, and fun to work with.
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Final Cut Pro is a wonderful application used by many YouTubers, education, and small business content creators worldwide. Work that could easily include productions for your very own Apple TV+ service. We also think it’s incredible that some of us still can’t choose it to do our work. We think that it is the biggest leap forward in editing technology since the move to digital.
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As stated: “We are professionals working in Hollywood and other high-profile movie and TV markets all over the world. They used the letter to ask Apple to publicly stand by the use of Final Cut Pro – Apple’s video editing application for professionals – in TV and film industries worldwide. On Tuesday 19th April 2022, a group of over 100 people in TV and film production worldwide sent an open letter to Tim Cook of Apple about Final Cut Pro. Picture: Apple Professional editors’ request from Apple Apple disappoints by declaring dull and superficial plans for it. Apple has just responded to the “Final Cut Pro in TV and Film” open letter, that criticizes Apple’s NLE flagship (FCP) for not being a ‘professional’ enough to pro editors in the industry.
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